Laura Geller Beauty Is Back at Sephora
Get ready, beauty lovers—a true icon is making a big comeback. Starting today, Laura Geller Beauty officially returns to Sephora, inviting shoppers to rediscover the brand that pioneered makeup for mature skin. Beloved for its artisan-baked formulas and skin-loving innovation, this relaunch marks a major milestone in making age-inclusive beauty more accessible than ever, all with the ease and convenience of Sephora’s digital storefront.
It’s a full-circle moment for the brand that first launched at Sephora in 2006. Now, nearly two decades later, the beloved makeup house continues to prove that “the magic has always been in the making.” Each of the brand’s iconic baked formulas is handcrafted in Italy through an artisanal process that blends innovation with tradition. Swirls of creamy pigments are meticulously poured onto terracotta tiles, then slow-baked for 24 hours in a technique that transforms the texture into something truly unique: A silky, weightless formula that applies like a powder but melts into skin like a cream. The result is the brand’s unmistakable luminous finish that flatters every complexion and has earned it cult status among makeup artists and everyday beauty fans alike.
As the brand returns to its celebrated status, Sephora will once again showcase the products that define Laura Geller’s legacy. Expect a curated lineup of viral favorites and timeless essentials, including the award-winning Balance-n-Brighten Color Correcting Foundation, the multiuse Best of the Best Full Face Baked Palette and the glow-enhancing Spackle Hydrating Primer. Each piece captures the spirit of effortless radiance—a hallmark of Laura Geller Beauty that continues to inspire confidence, one swirl of baked perfection at a time.
“I’m so happy Laura Geller is back in the mainstream!” shared one happy Sephora shopper, who gave the brand’s Blush-n-Brighten Marbleized Baked Powder Blush a five-star review. “These products are amazing!! Classic baked blushes bronzers and base products! Worth every penny!”
